SEO (Search Engine Optimisation)
The work that helps your website appear when people search for a business like yours on Google.
Marketing Terms Made Simple
Marketing terms, explained simply
You do not need to be a marketing expert to make good decisions for your business. Here are some common terms you may come across, explained in plain English.
Google Analytics
A tool that helps us understand how people use your website, such as which pages they visit and how they found you.
Google Tag Manager
A tool that helps us track useful actions on your website, such as form submissions, phone calls, or button clicks.
Google Search Console
A tool that shows how your website appears in Google search and helps identify ways to improve it.
CMS (Content Management System)
The part of your website that lets you update content, such as text, images, services, or blog posts.
Landing Page
A focused page designed to encourage one action, such as booking a call, making an enquiry, or buying a product.
Copywriting
The words on your website, ads, and emails that help explain what you do and encourage customers to take action.
Google Ads
Paid ads that can show your business when people search for related products or services on Google.
Meta Ads
Paid ads shown on Facebook and Instagram.
Conversion
When a visitor takes an action you want, such as making an enquiry, booking an appointment, or buying something.
Responsive Design
A website that adjusts to work well on phones, tablets, and computers.
Keywords
The words and phrases people type into Google when looking for something.
Still not sure what something means?
That is what we are here for. We will always explain what we are doing, why it matters, and what it means for your business.
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